000 | 01029nac a22002771u 4500 | ||
---|---|---|---|
005 | 20201128013215.0 | ||
008 | 170925t2001 nyua frb 001 0 eng d | ||
020 | _a0071180265 | ||
020 | _a9780071180269 | ||
040 |
_aEG-ScBUE _beng _cEG-ScBUE _dEG-ScBUE |
||
082 | 0 | 4 |
_a659.1 _bBEL _2ADV |
100 | 1 |
_aBelch, George E. _930954 _q(George Edward), _d1951- |
|
245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
250 | _a5th ed., International ed. | ||
260 |
_aNew York : _bMcGraw-Hill / Irwin, _cc.2001. |
||
300 |
_a(Various pagings) : _bill. ; _c29 cm. |
||
490 | 0 | _aThe McGraw-Hill / Irwin series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aAdvertising. _2BUEsh _95632 |
|
650 | 7 |
_aSales promotion. _2BUEsh _93306 |
|
650 | 7 |
_aCommunication in marketing. _2BUEsh _93309 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cSeptember2017 |
||
700 | 1 |
_aBelch, Michael A. _9622 |
|
942 |
_cBB _k659.1B427 _2ddc |
||
999 |
_c1185 _d1185 |