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|---|---|---|---|
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| 020 | _a0324068611 (acid-free paper) | ||
| 082 | 0 | 0 |
_a658.8 _bL2181 |
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_c1180 _d1180 |
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| 100 | _aLamb, Charles W. | ||
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a6th ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western, _cc2002. |
||
| 300 |
_a751 p. : _bcol. ill. ; _c29 cm. + _e1 computer optical disc (4 3/4 in.) |
||
| 504 | _aInclude bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 942 |
_cBB _k658.8L2181 |
||
| 952 |
_w2006-08-24 _p000003312 _r2006-11-21 _40 _00 _u1691 _bMAIN _10 _o658.8 LAM _d2024-08-06 _70 _cMAIN _yBB _l1 _aMAIN |
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_c1180 _d1180 |
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