| 000 | 00563nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 090610t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978075067980 | ||
| 082 |
_222 _a658.802 _bPER |
||
| 245 |
_aStrategic integrated marketing communication : _btheory and practice / _cLarry Percy. |
||
| 260 |
_aAmsterdam : _bButterworth-Heinemann, _c2008 |
||
| 300 |
_axiii, 308 p. : _bcol. ill. ; _c 25 cm. |
||
| 504 | _a Includes bibliographical references and index | ||
| 650 |
_93309 _aCommunication in marketing. |
||
| 650 |
_91643 _aStrategic planning |
||
| 942 |
_2ddc _cBB |
||
| 999 |
_c11799 _d11799 |
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