000 00989nac a22002291u 4500
008 090530t xxu||||| |||| 00| 0 eng d
010 _a 2004044713
020 _a9780135126479
020 _a0135126479
082 0 0 _a659.1
_bLAN
100 _aLane, W. Ronald,
_95631
245 1 0 _aKleppner's advertising procedure /
_cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
250 _a17th ed.
_bPearson international edition
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2008.
300 _axx, 829 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_95632
700 1 _aKing, Karen Whitehill.
_95633
700 1 _aRussell, Thomas,
_d1941-
_95634
942 _cBB
_k659.1LAN
_2ddc
999 _c11693
_d11693
952 _3inv2010
_w2009-05-30
_p000016549
_r2011-06-27
_40
_epurchase
_00
_u17004
_bMAIN
_m3
_10
_o659.1 LAN
_d2009-05-30
_8Alahram
_h364
_70
_cLIB1
_2ddc
_g225.00
_yBB
_s2011-05-18
_l3
_aMAIN