000 | 01386cam a22003735a 4500 | ||
---|---|---|---|
001 | 15490242 | ||
005 | 20170319110244.0 | ||
006 | a||||f ||z| 00| 0 | ||
008 | 081020s2010 maua frb 001 0 eng d | ||
010 | _a 2008044958 | ||
020 | _a9780070171008 (alk. paper) | ||
020 | _a9780071288415 (alk. paper) | ||
020 | _a9780077294106 (alk. paper) | ||
020 | _a0077294106 (alk. paper) | ||
040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
043 | _an-us--- | ||
082 | 0 | 4 |
_a658.83420973 _bHAW _222 |
100 | 1 |
_aHawkins, Del I. _94527 |
|
245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
250 |
_a11th ed. _bInternational ed. |
||
260 |
_aBoston : _bMcGraw-Hill Irwin, _cc. 2010. |
||
300 |
_axxii, 778 p. : _bill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
500 | _aIndex : p. 747-778. | ||
504 | _aIncludes bibliographical references and index. | ||
590 | _aMohamed Hussein | ||
650 | 0 | 0 |
_aConsumer behavior _zUnited States. _94528 _2BUEsh |
650 | 0 | 0 |
_aMarket surveys _zUnited States. _94529 _2BUEsh |
650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. _94530 _2BUEsh |
651 | _2BUEsh | ||
653 |
_bBUSADM _bBUSECO _cAugust2015 |
||
700 | 1 |
_aMothersbaugh, David L. _94531 |
|
942 |
_2ddc _cBB |
||
999 |
_c11477 _d11477 |