000 | 01244cam a2200337 a 4500 | ||
---|---|---|---|
001 | 15033660 | ||
005 | 20161010133529.0 | ||
008 | 071004s2008 enka b 001 0 eng | ||
010 | _a2007041193 | ||
020 | _a9780273706977 (pbk. : alk. paper) | ||
020 | _a0273706977 (pbk. : alk. paper) | ||
035 | _a(OCoLC)156831246 | ||
035 | _a(OCoLC)ocn156831246 | ||
035 | _a(OCoLC)ocn156831246 | ||
040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK _dDLC |
||
050 | 0 | 0 |
_aHF5415.127 _b.H66 2008 |
082 | 0 | 0 |
_a658.802 _222 _bHOO |
100 | 1 |
_94411 _aHooley, Graham J. |
|
245 | 1 | 0 |
_aMarketing Strategy and Competitive Positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
250 | _a4th ed. | ||
260 |
_aHarlow, England ; _aNew York : _bFT Prentice Hall, _cc2008. |
||
300 |
_axviii, 614 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references (p. 572-598) and index. | ||
650 | 0 |
_aTarget marketing. _94412 |
|
650 | 0 |
_aMarketing _xManagement. _94413 |
|
653 |
_bBus _cNovember2011 |
||
700 | 1 |
_aPiercy, Nigel F. _94414 |
|
700 | 1 |
_aNicolaud, Brigitte. _94415 |
|
942 |
_2ddc _cBB |
||
999 |
_c11451 _d11451 |