| 000 | 01261cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 15440193 | ||
| 005 | 20161009151023.0 | ||
| 008 | 080905s2009 enka b 001 0 eng | ||
| 010 | _a2008038449 | ||
| 020 | _a9780199532575 | ||
| 020 | _a0199532575 | ||
| 035 | _a(OCoLC)247440999 | ||
| 035 | _a(OCoLC)ocn247440999 | ||
| 040 |
_aDLC _cDLC _dYDXCP _dBWK _dBWKUK _dDLC |
||
| 050 | 0 | 0 |
_aHF5438.5 _b.P475 2009 |
| 082 | 0 | 0 |
_a659.1 _222 _bPER |
| 100 | 1 |
_aPercy, Larry. _93305 |
|
| 245 | 1 | 0 |
_aStrategic Advertising Management / _cLarry Percy, Richard Elliott. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _cc2009. |
||
| 300 |
_axviii, 424 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement. _93307 |
|
| 650 | 0 |
_aStrategic planning. _93308 |
|
| 650 | 0 |
_aCommunication in marketing. _93309 |
|
| 650 | 0 |
_93306 _aSales promotion |
|
| 700 | 1 |
_aElliott, Richard H. _93310 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html |
| 942 |
_2ddc _cBB |
||
| 999 |
_c11217 _d11217 |
||