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| 008 | 071210s2008 enka b 001 0 eng | ||
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| 020 | _a9780415458160 (hardback) | ||
| 020 | _a0415458161 (hardback) | ||
| 020 | _a9780415458177 (pbk.) | ||
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| 100 | 1 |
_aProctor, Tony. _93299 |
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_aStrategic Marketing : _bAn Introduction / _cTony Proctor. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _cc2008. |
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| 300 |
_axii, 335 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references (p. 317-330) and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. _93300 |
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| 650 | 0 |
_aMarketing _xManagement. _93301 |
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