| 000 | 00700nac a22001931u 4500 | ||
|---|---|---|---|
| 020 | _a0074624016 | ||
| 082 |
_a658.827 _bSEN |
||
| 090 |
_c1111 _d1111 |
||
| 100 | _aSengupta, Subroto. | ||
| 245 |
_aBrand positioning : _bstrategies for competitive advantage / _cSubroto Sengupta. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Pub. Co.,1999 _c1999. |
||
| 300 |
_axiv, 297 p. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 511 | _acatalogued by: wessam | ||
| 650 |
_aBrand name products _xMarketing. |
||
| 942 |
_cBB _k658.827SEN |
||
| 952 |
_w2006-08-21 _p000003383 _r2012-02-07 _40 _00 _u1620 _bMAIN _m11 _10 _o658.827SEN _d2021-08-06 _q2012-03-08 _70 _cMAIN _yBB _s2012-02-07 _l8 _aMAIN |
||
| 999 |
_c1111 _d1111 |
||