000 01698cam a22004455a 4500
090 _c0
001 14106292
005 20081015071625.0
008 050913s2006 enk b 001 0 eng
010 _a2005933780
015 _aGBA639068
_2bnb
016 7 _a013443013
_2Uk
020 _a1412903807 (cased)
020 _a1412903815 (pbk.)
020 _a9781412903806
020 _a9781412903813 (pbk.)
035 _a(OCoLC)ocm65767037
040 _aUKM
_cUKM
_dBAKER
_dBWKUK
_dNLGGC
_dIXA
_dDLC
042 _aukblsr
_alccopycat
050 0 0 _aHF5415.2
_b.M623 2006
082 0 4 _a658.83
_222
_bMOI
084 _a85.40
_2bcl
100 1 _aMoisander, Johanna.
245 1 0 _aQualitative Marketing Research :
_bA Cultural Approach /
_cJohanna Moisander and Anu Valtonen.
260 _aLondon :
_aThousand Oaks :
_bSAGE,
_cc2006.
300 _axi, 227 p. ;
_c25 cm.
440 0 _aIntroducing qualitative methods
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
650 0 _aQualitative research.
650 1 7 _aMarketing.
_2gtt
650 1 7 _aKwalitatieve methoden.
_2gtt
650 1 7 _aCulturele aspecten.
_2gtt
700 1 _aValtonen, Anu.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0702/2005933780-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0702/2005933780-t.html
942 _2ddc
_cBB
999 _c10684
_d10684
952 _w2009-02-04
_p000014679
_r2010-01-03
_40
_epurchase
_00
_u15286
_bMAIN
_m1
_10
_o658.83 MOI
_d2009-02-04
_8Alahram
_h6461
_70
_cLIB1
_2ddc
_g309.30
_yBB
_s2009-12-22
_l1
_aMAIN