000 01302cam a22003014a 4500
090 _c0
001 15370163
005 20080820145924.0
008 080717s2008 njua b 001 0 eng
010 _a2008274680
020 _a9780470056233 (pbk. : alk. paper)
020 _a0470056231 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.A23 2008
082 _a658.8
_bAAk
100 1 _aAaker, David A.
245 1 0 _aStrategic Market Management /
_cDavid A. Aaker.
250 _a8th ed.
260 _aHoboken, NJ :
_bJohn Wiley & sons,
_cc2008.
300 _axii, 322 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0805/2008274680.html
942 _2ddc
_cBB
999 _c10573
_d10573
952 _w2009-02-01
_p000014505
_r2009-12-21
_40
_epurchase
_00
_u15127
_bMAIN
_10
_o658.8 AAk
_d2009-02-01
_8Alahram
_h06462
_70
_cLIB1
_2ddc
_g280.00
_yBB
_s2009-12-14
_l2
_aMAIN
952 _w2009-05-19
_p000016369
_r2010-06-06
_40
_epurchase
_00
_u16820
_bMAIN
_m1
_10
_o658.8 AAk
_d2009-05-19
_8Alahram
_h349
_70
_cLIB1
_2ddc
_g280.00
_yBB
_s2010-05-26
_l8
_aMAIN