000 | 01302cam a22003014a 4500 | ||
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090 | _c0 | ||
001 | 15370163 | ||
005 | 20080820145924.0 | ||
008 | 080717s2008 njua b 001 0 eng | ||
010 | _a2008274680 | ||
020 | _a9780470056233 (pbk. : alk. paper) | ||
020 | _a0470056231 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.A23 2008 |
082 |
_a658.8 _bAAk |
||
100 | 1 | _aAaker, David A. | |
245 | 1 | 0 |
_aStrategic Market Management / _cDavid A. Aaker. |
250 | _a8th ed. | ||
260 |
_aHoboken, NJ : _bJohn Wiley & sons, _cc2008. |
||
300 |
_axii, 322 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0805/2008274680.html |
942 |
_2ddc _cBB |
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999 |
_c10573 _d10573 |
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952 |
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952 |
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