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008 | 060506s2006 njua 001 0 eng | ||
010 | _a 2006014656 | ||
020 | _a047004022X (cloth) | ||
020 | _a9780470040225 (cloth) | ||
035 | _a(OCoLC)ocm68711968 | ||
035 | _a(OCoLC)68711968 | ||
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_aHF5415.525 _b.P37 2006 |
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_aPassikoff, Robert, _d1948- |
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245 | 1 | 0 |
_aPredicting market success : _bNew ways to measure customer loyalty and engage consumers with your brand / _cRobert Passikoff. |
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2006. |
||
300 |
_axiv, 242 p. : _bill. ; _c24 cm. |
||
500 | _aIncludes index. | ||
650 | 0 | _aCustomer loyalty. | |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006014656-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006014656-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006014656-t.html |
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