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008 060506s2006 njua 001 0 eng
010 _a 2006014656
020 _a047004022X (cloth)
020 _a9780470040225 (cloth)
035 _a(OCoLC)ocm68711968
035 _a(OCoLC)68711968
040 _aDLC
_cDLC
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050 0 0 _aHF5415.525
_b.P37 2006
082 0 0 _a658.8343
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100 1 _aPassikoff, Robert,
_d1948-
245 1 0 _aPredicting market success :
_bNew ways to measure customer loyalty and engage consumers with your brand /
_cRobert Passikoff.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2006.
300 _axiv, 242 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
650 0 _aCustomer loyalty.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2006014656-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2006014656-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2006014656-t.html
942 _2ddc
_cBB
999 _c10443
_d10443
952 _3inv2010
_w2009-01-27
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_bMAIN
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_o658.8343 PAS
_d2009-01-27
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_s2011-11-13
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_aMAIN