000 | 00948nac a22002771u 4500 | ||
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090 | _c10216 | ||
008 | 081016t xxu||||| |||| 00| 0 eng d | ||
010 | _a 010032919 | ||
020 | _a9780071284400 : | ||
028 | _bwww.bl.uk | ||
082 |
_a659.1 _bBEL |
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100 | _aGeorge E. Belch. | ||
245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
||
250 |
_a8th ed. _bInternational ed. |
||
260 |
_aBoston : _bMcGraw-Hill/Irwin ,2009. _cC2009. |
||
300 |
_axxv, 838 p.: _b col. ill. ; _c28 cm. |
||
490 | _aThe McGraw-Hill/Irwin series in marketing | ||
500 | _aDistributer: Bacca. | ||
504 | _aIncludes bibliographical references and index. | ||
600 | _aMichael Belch. | ||
650 | _aAdvertising. | ||
650 | _aSales promotion. | ||
650 | _aCommunication in marketing. | ||
700 |
_9622 _aBelch, Michael A. |
||
942 |
_cBB _k659.1 BEL _2ddc |
||
999 |
_c10216 _d10216 |