000 02188cam a22003854a 4500
090 _c10208
001 14634828
005 20070418193319.0
008 061115s2008 ohua b 001 0 eng
010 _a 2006938699
020 _a0324362722
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.M3586 2008
082 _222
_a658.802
_bFER
100 1 _aFerrell, O. C.
245 1 0 _aMarketing strategy /
_cO.C. Ferrell, Michael D. Hartline.
250 _a4th ed.
260 _aMason, OH :
_bThomson South-Western,2008
_cc2008.
300 _axxii, 717 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aHartline, Michael D.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0709/2006938699.html
906 _a7
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