000 | 02188cam a22003854a 4500 | ||
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090 | _c10208 | ||
001 | 14634828 | ||
005 | 20070418193319.0 | ||
008 | 061115s2008 ohua b 001 0 eng | ||
010 | _a 2006938699 | ||
020 | _a0324362722 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.M3586 2008 |
082 |
_222 _a658.802 _bFER |
||
100 | 1 | _aFerrell, O. C. | |
245 | 1 | 0 |
_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline. |
250 | _a4th ed. | ||
260 |
_aMason, OH : _bThomson South-Western,2008 _cc2008. |
||
300 |
_axxii, 717 p. : _bill. ; _c26 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 | _aHartline, Michael D. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0709/2006938699.html |
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