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Retailing Management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael
  • Weitz, Barton A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Central Library (2)Call number: 658.87 LEV, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw Hill, c1998
Availability: Items available for loan: Central Library (1)Call number: 658.8 CHU.

Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

New Products Management / Merle Crawford, Anthony Di Benedetto. by
  • Crawford, C. Merle
  • Di Benedetto, C. Anthony
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Central Library (1)Call number: 658.575 CRA.

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
  • Johnston, Mark W
  • Marshall, Greg W
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, c.2005
Availability: Items available for loan: Central Library (3)Call number: 658.85 JOH, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.85 JOH.

Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003 2003
Availability: Items available for loan: Central Library (2)Call number: 658.83 HAI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 HAI.

Marketing Research / Donald R. Cooper, Pamela S. Schindler. by
  • Cooper, Donald R
  • Schindler, Pamela S
Series: McGraw-Hill/Irwin Series in Marketing | McGraw-Hill/Irwin Series in Marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006
Availability: Items available for loan: Central Library (2)Call number: 658.83 COO, ...

Marketing / Roger A. Kerin ... [et al.]. by
  • Kerin, Roger A
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin,2006. 2006
Availability: Items available for loan: Central Library (2)Call number: 658.8 MAR, ...

Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 STA.

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed. International ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill,c2002 c2002
Availability: Items available for loan: Central Library (1)Call number: 658.848 CAT.

Strategic logistics management / James R. Stock, Douglas M. Lambert. by
  • Stock, James R
  • Lambert, Douglas M
Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (2)Call number: 658.5 STO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.5 STO.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Publication details: Burr Ridge, Ill. : Irwin, c1994. c1994
Availability: Items available for loan: Central Library (2)Call number: 658.8ENG, ...

ABC's of relationship selling through service / Charles M. Futrell. by
  • Futrell, Charles
Series: The McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin,c2007. c2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.85FUT.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004
Availability: Items available for loan: Central Library (3)Call number: 658.83420973 HAW, ...

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