Manager's guide to online marketing / Jason D. Weaver.
Material type: TextSeries: Briefcase booksPublication details: New York : McGraw-Hill, c.2013.Description: xiv, 201 p. : ill. ; 23 cmISBN:- 9780071801874
- 0071801871
- Online marketing
- 658.872 22 WEA
- HF5415.1265 .W424 2013
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 658.872 WEA (Browse shelf(Opens below)) | 314 | Available | 000038718 |
Index : p. 191-201.
For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
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