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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Series: The McGraw-Hill / Irwin series in marketing
Edition: 5th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
  • Johnston, Mark W
  • Marshall, Greg W
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill/Irwin, c.2005
Availability: Items available for loan: Central Library (3)Call number: 658.85 JOH, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.85 JOH.

Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003 2003
Availability: Items available for loan: Central Library (2)Call number: 658.83 HAI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 HAI.

Marketing Research / Donald R. Cooper, Pamela S. Schindler. by
  • Cooper, Donald R
  • Schindler, Pamela S
Series: McGraw-Hill/Irwin Series in Marketing | McGraw-Hill/Irwin Series in Marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006
Availability: Items available for loan: Central Library (2)Call number: 658.83 COO, ...

Marketing / Roger A. Kerin ... [et al.]. by
  • Kerin, Roger A
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin,2006. 2006
Availability: Items available for loan: Central Library (2)Call number: 658.8 MAR, ...

Principles of advertising & IMC / Tom Duncan. by
  • Duncan, Tom (Thomas R.)
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Irwin, c.2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN.

Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 STA.

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed. International ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill,c2002 c2002
Availability: Items available for loan: Central Library (1)Call number: 658.848 CAT.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009
Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1).

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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