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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
- Lovelock, Christopher
- Wirtz, Jochen
Edition: 7th ed., Global ed.
Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2011
Availability: Items available for loan: Central Library (4)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV.
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
- Hooley, Graham J
- Piercy, Nigel
- Nicoulaud, Brigitte
Edition: 5th ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: New York : Pearson Financial Times / Prentice Hall, 2012
Other title: - Marketing strategy and competitive positionin
Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO. Not available: Central Library: Checked out (1).
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