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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by
  • Cheverton, Peter
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page,2004 2004
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.8 CHE, ...

Market intelligence : how and why organizations use market research / Martin Callingham. by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va. : Kogan Page,2004 2004
Other title:
  • How and why organizations use market research
Availability: Items available for loan: Central Library (1)Call number: 658.83 CAL.

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