Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.
Material type: TextSeries: Harvard business essentials seriesPublication details: Boston, Mass. : Harvard Business School Press,2006 2006.Description: xviii, 230 p. : ill. ; 24 cmISBN:- 1591397626 (alk. paper)
- 9781591397625
- Marketer's toolkit
- 658.802
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.802 HAR (Browse shelf(Opens below)) | Checked out | 31/03/2009 00:00 | 000001675 |
Includes bibliographical references and index.
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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