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Corporate strategy / Richard Lynch. by
  • Lynch, Richard L [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Prentice Hall / Pearson Education, 2006
Availability: Items available for loan: Central Library (6)Call number: 658.4012 LYN, ...

Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by
  • Cheverton, Peter
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page,2004 2004
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.8 CHE, ...

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