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Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

By: Material type: TextTextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2013.Description: xix, 376 p. : ill. ; 26 cmISBN:
  • 9780415657877 (hardback : alk. paper)
  • 9780415657884 (pbk. : alk. paper)
  • 9780203076460 (ebook : alk. paper)
Subject(s): DDC classification:
  • 658.800285574 BAN 22
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.800285574 BAN (Browse shelf(Opens below)) 21758 Available 000039803
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.800285574 BAN (Browse shelf(Opens below)) 3640 Available 000034580
Total holds: 0

Index : p. 373-376.

Bibliography : p. [370]-371.

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