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Market intelligence : how and why organizations use market research / Martin Callingham. by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va. : Kogan Page,2004 2004
Other title:
  • How and why organizations use market research
Availability: Items available for loan: Central Library (1)Call number: 658.83 CAL.

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by
  • 20080729
  • Stone, Merlin, 1948-
  • Bond, Alison
  • Foss, Bryan
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va.c2004. Kogan Page, c2004.
Availability: Items available for loan: Central Library (1)Call number: 658.834CON.

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