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Marketing research / Carl McDaniel, Jr., Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.83 MCD.

Marketing research essentials / Carl McDaniel J., Roger Gates. by
  • McDaniel, Carl, Jr, 1941-
  • Gtes, Roger
Edition: 10th ed
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons ; c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.83 MCD.

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