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Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by
  • Keller, Kevin lane
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008
Availability: No items available.

Product Strategy and Management / Michael Baker and Susan Hart. by
  • Baker, Michael John
  • Hart, Susan J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall,c.2007. c.2007
Availability: No items available.

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A.J. Strickland. by
  • Thompson, Arthur A
  • Gamble, John (John E.)
  • Strickland, A. J. (Alonzo J.)
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.2006
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.4012 THO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.4012 THO.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C
  • Hartline, Michael D
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western,2008 c2008
Online access:
Availability: Items available for loan: Central Library (6)Call number: 658.802 FER, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FER.

International management : managing across borders and cultures / Helen Deresky. by
  • Deresky, Helen
Edition: 6th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson Education, c.2008
Availability: Items available for loan: Central Library (2)Call number: 658.049 DER, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.049 DER.

Contemporary human resource management : text and cases / [edited by] Tom Redman, Adrian Wilkinson. by
  • Redman, Tom, 1952- [editor.]
  • Wilkinson, Adrian, 1963- [editor.]
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Financial Times/Prentice Hall, [2009]Copyright date: c2009
Online access:
Availability: Items available for loan: Central Library (4)Call number: 658.3 CON, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.3 CON.

International Management : culture, strategy, and behavior/ Fred Luthans, Jonathan P. Doh. by
  • Luthans, Fred
  • Doh, Jonathan P
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2009 c2009
Availability: Items available for loan: Central Library (1)Call number: 658.049 LUT. Items available for reference: Central Library: Not for loan (1)Call number: 658.049 LUT.

Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 9e [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, c2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.804 HUT. Items available for reference: Central Library: Not for loan (1)Call number: 658.804 HUT.

International management : managing in a diverse and dynamic global environment / Arvind V. Phatak, Temple University, Rabi S. Bhagat, University of Memphis, Roger J. Kashlak, Loyola College in Maryland. by
  • Phatak, Arvind V [author.]
  • Bhagat, Rabi S, 1950- [author.]
  • Kashlak, Roger J [author.]
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Boston : Mc-Graw Hill, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.049 PHA. Not available: Central Library: Checked out (1).

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
  • Hawkins, Del I
  • Mothersbaugh, David L
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for loan: Central Library (4)Call number: 658.83420973 HAW, ... Items available for reference: Central Library: Not for loan (8)Call number: 658.83420973 HAW, ...

Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

International management : managing across borders and cultures : text and cases / Helen Deresky. by
  • Deresky, Helen
Edition: 9th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2017
Availability: Items available for loan: Central Library (2)Call number: 658.049 DER, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.049 DER, ... Not available: Central Library: Checked out (1).

International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon. by
  • Doole, Isobel, 1954- [author.]
  • Lowe, Robin, 1945- [author.]
  • Kenyon, Alexandra J, 1966- [author.]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hampshire, United Kingdom : Cengage Learning, EMEA, [2019]Copyright date: c2019
Availability: Items available for loan: Central Library (2)Call number: 658.848 DOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.848 DOO.

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