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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2011
Availability: Items available for loan: Central Library (4)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV.

Emancipating the professions : marketing opportunities from de-regulation / Aubrey Wilson. by
  • Wilson, Aubrey
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley & Sons, c.1994
Availability: Items available for loan: Central Library (1)Call number: 658.8 WIL.

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