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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by
  • Churchill, Gilbert A
  • Iacobucci, Dawn
Edition: 8th ed.
Material type: Text Text
Publication details: Australia : Thomson/South-Western, c2002
Availability: Items available for loan: Central Library (1)Call number: 658.83 CHU.

Marketing research / Carl McDaniel, Jr., Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.83 MCD.

Brands laid bare : using market research for evidence-based brand management / Kevin Ford. by
  • Ford, Kevin
Material type: Text Text
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005
Availability: Items available for loan: Central Library (1)Call number: 658.827 FOR.

Marketing Research : Within a Changing Information Environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin Series in Marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003 2003
Availability: Items available for loan: Central Library (2)Call number: 658.83 HAI, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 HAI.

Marketing Research / Donald R. Cooper, Pamela S. Schindler. by
  • Cooper, Donald R
  • Schindler, Pamela S
Series: McGraw-Hill/Irwin Series in Marketing | McGraw-Hill/Irwin Series in Marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , c. 2006
Availability: Items available for loan: Central Library (2)Call number: 658.83 COO, ...

Market intelligence : how and why organizations use market research / Martin Callingham. by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va. : Kogan Page,2004 2004
Other title:
  • How and why organizations use market research
Availability: Items available for loan: Central Library (1)Call number: 658.83 CAL.

Exploring marketing research / William G. Zikmund. by
  • Zikmund, William G
Edition: 5th ed. International ed.
Material type: Text Text
Publication details: Fort Worth : Dryden Press,c1994. c1994
Availability: Items available for loan: Central Library (1)Call number: 658.83ZIK.

Market research in action: a guide for company management./ Michael Roe by
  • Roe, Michael
  • Economic Development Committee for the Mechanical Engineering Industry
Material type: Text Text
Publication details: London, H.M.S.O.,1971 1971
Availability: Items available for loan: Central Library (1)Call number: 658.83ROE.

Marketing research : an applied orientation / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall,c1996. c1996
Availability: No items available.

Marketing research : an international approach / an international approach / Marcus J. Schmidt, Svend Hollensen. by
  • Schmidt, Marcus
  • Hollensen, Svend
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times,2006 c2006
Availability: Items available for loan: Central Library (1)Call number: 658.84SCH.

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by
  • 20080729
  • Stone, Merlin, 1948-
  • Bond, Alison
  • Foss, Bryan
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va.c2004. Kogan Page, c2004.
Availability: Items available for loan: Central Library (1)Call number: 658.834CON.

Marketing research and information 2007-2008/ Matthew Housden and the Chartered Institute of marketing by
  • Houdsen, Matthew
  • The Chartered Institute of marketing
Series: The official CIM coursebook
Material type: Text Text
Publication details: Boston: Butterworth-Heinemann,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.83HOU.

Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Central Library (1)Call number: 658.83 EAS.

Marketing Research : An Applied Approach / Naresh K. Malhotra & David F, Birks by
  • Malhotra, Naresh K
  • Birks, David F
Edition: Rev. 2nd European ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2006 2006
Availability: Items available for loan: Central Library (2)Call number: 658.83 MAL, ...

Qualitative Marketing Research : A Cultural Approach / Johanna Moisander and Anu Valtonen. by
  • Moisander, Johanna
  • Valtonen, Anu
Series: Introducing qualitative methods
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thousand Oaks : SAGE, c2006
Availability: Items available for loan: Central Library (1)Call number: 658.83 MOI.

Statistics for marketing and consumer research / Mario Mazzocchi. by
  • Mazzocchi, Mario
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2008
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.83028 MAZ.

Basic marketing research : Using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 2nd ed. Pearson International Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.830285554 BUR.

The Practice of Market Research : An Introduction / Yvonne McGivern. by
  • McGivern, Yvonne
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall/Financial Times, c2009
Availability: Items available for loan: Central Library (1)Call number: 658.83 MCG.

The Marketing Review /
Material type: Continuing resource Continuing resource; Format: print
Publication details: Helensburgh, Scotland : Westburn Publishers, c2007
Availability: Items available for loan: Central Library (1)Call number: 658.8005 MAR.

Marketing Research : An Applied Approach / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 6th ed. Global Edition
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2010
Availability: Items available for loan: Central Library (3)Call number: 658.83 MAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 MAL.

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