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Product design and development / Karl T. Ulrich, Steven D. Eppinger. by
- Ulrich, Karl T
- Eppinger, Steven D
Edition: 6th ed.
Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: New York : McGraw-Hill Education, c.2016
Availability: Items available for loan: Central Library (4)Call number: 658.5752 ULR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.5752 ULR.
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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by
- Swayne, Linda E [editor.]
- Ginter, Peter M [editor.]
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Englewood Cliffs, New Jersey : Prentice Hall, [1989]Copyright date: c1989
Availability: Items available for loan: Central Library (1)Call number: 658.802 CAS.
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