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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
- Pelsmacker, Patrick de, 1957- [author.]
- Geuens, Maggie, 1969- [author.]
- Bergh, Joeri van den, 1971- [author.]
Edition: Sixth edition.
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Harlow, England : Pearson Education Limited, 2018
Availability: Items available for loan: Central Library (1)Call number: 658.802 PEL.
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