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Brand Leadership / David A. Aaker, Erich Joachimsthaler. by
- Aaker, David A
- Joachimsthaler, Erich, 1956-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by - Keller, Kevin Lane, 1956- [author.]
Edition: Fourth edition.Global edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013
Availability: Items available for loan: Central Library (4)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.
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