Marketing of high-technology products and innovations / Mohr, Sengupta, Slater.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292040332 (paperback)
- 1292040335 (paperback)
- 658.8 22 MOH
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Central Library First floor | sphinx | 658.8 MOH (Browse shelf(Opens below)) | 70058 | Available | 000031508 |
Index : p. 527-542.
"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents.
Adapted for use outside the U.S. and Canada from the standard third edition, ©2010.
Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001.
Publication date from publisher's website.
Includes bibliographical references.
BUE book fair.
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