International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
Material type: TextPublication details: Harlow : Pearson Education Limited, c.2014.Edition: 3rd ed., Global edDescription: 619 p. : ill. (col.) ; 28 cmISBN:- 9780273787068 (paperback)
- 0273787063 (paperback)
- 658.049 22 CAV
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 658.049 CAV (Browse shelf(Opens below)) | 339 | Available | 000039062 |
"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso.
Includes indexes.
Glossary : p. 573-578.
Bibliography : p. 579-600.
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
There are no comments on this title.