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Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: Twelfth ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online access:
Availability: Items available for loan: Central Library (3)Call number: 658.8 KOT, ...

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College. by
  • Keller, Kevin Lane, 1956- [author.]
Edition: Third edition.Pearson international edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008
Availability: Items available for loan: Central Library (13)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by
  • Keller, Kevin lane
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008
Availability: No items available.

Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 14 ed. Global Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Limited, c2012
Online access:
Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

Marketing management / Philip Kotler, Northwestern University [and four other]. by
  • Keller, Kevin Lane, 1956- [author.]
  • Hassan, Salah S [author.]
  • Baalbaki, Imad B [author.]
  • Shamma, Hamed M [author.]
Edition: Arab world edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow : Pearson Education, 2012
Availability: Items available for loan: Central Library (11)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller, Kevin Lane, 1956- [author.]
Edition: Fourth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013
Availability: Items available for loan: Central Library (4)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.

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