Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.
Material type: TextSeries: Advanced marketing seriesPublication details: London : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:- 9781849201568 (pbk.)
- 22 658.804 BRE
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 658.804 BRE (Browse shelf(Opens below)) | 1 | Available | 000032521 |
Previous ed.: 2007.
Glossary : p. [352]-361.
Index : p. [379]-386.
Bibliography : p. [362]-378.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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