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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. by
  • Gummesson, Evert, 1936-
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008
Availability: Items available for loan: Central Library (7)Call number: 658.812 GUM, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.812 GUM.

Strategic Marketing : An Introduction / Tony Proctor. by
  • Proctor, Tony
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.802 PRO.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2011
Availability: Items available for loan: Central Library (4)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV.

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Nicoulaud, Brigitte
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Pearson Financial Times / Prentice Hall, 2012
Other title:
  • Marketing strategy and competitive positionin
Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO. Not available: Central Library: Checked out (1).

Marketing management and information technology / Keith Fletcher. by
  • Fletcher, Keith, 1948-
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York, United States : Prentice Hall International, 1990
Availability: Items available for loan: Central Library (1)Call number: 658.802 FLE.

The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by
  • Cravens, David W [editor.]
  • Le Meunier-FitzHugh, Kenneth [editor.]
  • Piercy, Nigel [editor.]
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; New York : Oxford University Press, 2012
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: Central Library (1)Call number: 658.8 OXF.

Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. by
  • Khanna, Tarun
  • Palepu, Krishna G, 1954-
  • Bullock, Richard J
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : Harvard Business Press, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.4012091724 KHA.

Small business marketing management / Ian Chaston. by
  • Chaston, Ian
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.8 CHA.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by
  • West, Douglas C
  • Ford, John B. (John Battice), 1949-
  • Ibrahim, Essam
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, c.2015
Availability: Items available for loan: Central Library (2)Call number: 658.8101 WES, ...

Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. by
  • Goworek, Helen
  • McGoldrick, Peter J
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, 2015
Availability: Items available for loan: Central Library (1)Call number: 658.87 GOW.

Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by
  • Chaston, Ian
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; New York : Palgrave Macmillan, 2016
Availability: Items available for loan: Central Library (1)Call number: 658.802 CHA.

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