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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by
  • Cravens, David W [editor.]
  • Le Meunier-FitzHugh, Kenneth [editor.]
  • Piercy, Nigel [editor.]
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; New York : Oxford University Press, 2012
Other title:
  • Strategic sales and sales management
Availability: Items available for loan: Central Library (1)Call number: 658.8 OXF.

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