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Social marketing: influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : SAGE Publications, c.2011.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:
  • 9781412981491 (pbk. : alk. paper)
  • 1412981492 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 LEE 22
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 LEE (Browse shelf(Opens below)) 21758 Available 000039805
Total holds: 0

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

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