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Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook. by
  • Smith, P. R. (Paul Russell), 1957-
  • Zook, Ze
Edition: 5th ed., reprinted.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011
Availability: Items available for loan: Central Library (5)Call number: 658.802 SMI, ...

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Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and P. R. Smith. by
  • Chaffey, Dave, 1963-
  • Smith, P. R. (Paul Russell), 1957-
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; New York, United States : Routledge, 2013
Availability: Items available for loan: Central Library (1)Call number: 658.8002854678 CHA.

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