Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
Material type: TextPublisher number: www.bl.ukSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin , 2007Edition: 7th ed. International edDescription: xxv, 820 p.: col. ill. ; 28 cmISBN:- 9780071105897
- 0071105891
- 659.1 BEL
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 659.1 BEL (Browse shelf(Opens below)) | Available | 000001619 |
Total holds: 0
Distributer: Bacca.
Includes bibliographical references and index.
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