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Strategic Marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin,2003 2003.Edition: 8th edDescription: 726 p. : ill., maps ; 26 cmISBN:
  • 0072466650 (student : alk. paper) -
  • 0071244328
  • 0071151613 (international : alk. paper)
Subject(s): DDC classification:
  • 658.802 CRA
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.802 CRA (Browse shelf(Opens below)) Available 000002394
Total holds: 0

Includes bibliographical references and indexes.

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