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		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College. by Keller, Kevin Lane, 1956- [author.] Edition: Third edition.Pearson international edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008 Availability: Items available for loan: Central Library (13)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL. Log in to add tags Add to cart (remove)
		Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c2004 Online access: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK. Log in to add tags Add to cart (remove)
		Brand society : how brands transform management and lifestyle / Martin Kornberger. by Kornberger, Martin, 1974- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Cambridge ; New York : Cambridge University Press, 2010 Availability: Items available for loan: Central Library (1)Call number: 658.827 KOR. Log in to add tags Add to cart (remove)

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