The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Material type: TextSeries: Communication series. Communication theory and methodology subseriesPublication details: New York ; Abingdon, England : Routledge / Taylor & Francis, 2010.Edition: 4th edDescription: xvi, 425 p. : ill. ; 24 cmISBN:- 9780415805674 (hbk)
- 0415805678 (hbk)
- 9780415805681 (pbk)
- 0415805686 (pbk)
- 9780203870327 (ebk)
- 0203870328 (ebk)
- 153.852 PER 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library Lower Floor | Alahram | 153.852 PER (Browse shelf(Opens below)) | 331 | Available | 000038176 |
Index : p. 400-425.
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Bibliography : p. 360-399.
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
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