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Strategic Advertising Management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2009
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by
  • Elliott, Richard H [author.]
  • Percy, Larry [author.]
  • Pervan, Simon [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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