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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: Contributor(s): Material type: TextTextPublication details: New York : Pearson Financial Times / Prentice Hall, 2012.Edition: 5th edDescription: xv, 578 p. : ill. ; 29 cmISBN:
  • 9780273740933
Other title:
  • Marketing strategy and competitive positionin
Subject(s): DDC classification:
  • 658.802 22 HOO
Contents:
Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) Available 000033963
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) 3 Not for loan 000027429
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) 3 Available 000027430
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) 3 Available 000027431
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) 3 Available 000027433
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) 3 Available 000027434
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.802 HOO (Browse shelf(Opens below)) 3 Available 000027435
Total holds: 0

Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.

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