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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

Marketing research / David A. Aaker... [et al.]. by
  • Aaker, David A
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, NJ : John Wiley & Sons, c.2016
Availability: Items available for loan: Central Library (1)Call number: 658.83 MAR.

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