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How to prepare a business plan / Edward Blackwell. by
  • Blackwell, Edward
Series: The Sunday Times Business Enterprise Guide
Edition: Rev. 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.4012 BLA.

Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by
  • Cheverton, Peter
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page,2004 2004
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.8 CHE, ...

The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer. by
  • Kapferer, Jean-NoeÌ(l
Edition: 3rd ed.
Material type: Text Text
Publication details: London ; Sterling, VA. : Kogan Page,2004 2004
Availability: No items available.

The philosophy of branding : great philosophers think brands / Thom Braun. by
  • Braun, Thom
Material type: Text Text
Publication details: London ; Sterling, VA : Kogan Page,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.82701 BRA.

Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. by
  • Humby, Clive
  • Hunt, Terry, 1955-
  • Phillips, Tim, 1967-
Material type: Text Text
Publication details: Sterling, VA : Kogan Page,2004 c2004
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.812 HUM.

Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by
  • Haig, Matt
Material type: Text Text
Publication details: London ; Sterling, Va. : Kogan Page,2004 c2004
Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

Market intelligence : how and why organizations use market research / Martin Callingham. by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va. : Kogan Page,2004 2004
Other title:
  • How and why organizations use market research
Availability: Items available for loan: Central Library (1)Call number: 658.83 CAL.

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