Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.]
Material type: TextPublication details: Cincinnati : Pinnaflex Educational Resources, c.2000.Edition: 9th edDescription: xiv, 690 p. : ill. (some col.) ; 24 cmISBN:- 1893673057
- 9781893673052
- 658.8 PRO 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.8 PRO (Browse shelf(Opens below)) | Available | 000031523 |
Total holds: 0
Index : p. 673-688.
Includes bibliographical references.
There are no comments on this title.