Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
- Hooley, Graham J
- Piercy, Nigel
- Nicoulaud, Brigitte
Edition: 5th ed.
Material type: 
Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: New York : Pearson Financial Times / Prentice Hall, 2012
Other title: - Marketing strategy and competitive positionin
Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO.