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Consumer behavior and the practice of marketing / Kenneth E. Runyon, Northern Arizona University.

By: Material type: TextTextLanguage: English Summary language: English Publisher: Columbus, Ohio : Charles E. Merrill Publishing Co., [1980]Copyright date: c1980Edition: Second editionDescription: xv, 486 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0675081599
Subject(s): Genre/Form: DDC classification:
  • 658.8342 RUN 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8342 RUN (Browse shelf(Opens below)) Available 000049862
Total holds: 0

Includes bibliographical references and index.

In English; summary in English.

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