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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by
  • Charan, Ashok
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : World Scientific, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. by
  • Connock, Alex [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: Items available for loan: Central Library (1)Call number: 302.23068 CON.

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